Swarovski supports England Ladies Polo Team for inaugural ladies match on Coronation Cup Day
and collaborates with Emily London on bespoke crystallised helmets
Swarovski is proud to promote women’s empowerment through its support of the England Ladies polo team in their match against the USA on Royal Salute Coronation Cup Day (July 29) at Guards Polo Club.
This test match marks the first time that ladies teams will compete on Royal Salute Coronation Cup Day, the largest annual international polo day in the world. The Swarovski England Ladies will play the USA for the Diamond Jubilee Trophy.
Swarovski is sponsoring the England Ladies team for the 2017 season to celebrate the inspirational players, whose strength, grace and precision reflect the values of the brand. As the popularity of women’s polo increases, Swarovski is proud to shine a light on women’s empowerment as part of a movement that promotes women’s sport. In addition to its sponsorship of the Swarovski England Ladies, Nadja Swarovski presented the inaugural Swarovski Most Outstanding Lady Player award to Hazel Jackson at the Polo Awards in June.
Bespoke Swarovski crystal helmets
Swarovski has collaborated with renowned milliner Emily Baxendale of Emily London to create bespoke helmets for the Swarovski England Ladies team to wear on Coronation Cup Day. Baxendale hand-embellished the red rose fabric with precision-cut Swarovski crystals in Siam Red, Fern Green and Aurora Borealis shades.
Emily Baxendale commented: “Working with Swarovski enabled us to combine the core of conventional millinery with a new and exciting medium. Introducing the luminosity of the crystal element added depth and texture to the design, enriching the colours and enhancing the look.”